Who we are
Auxiliary Records is an independent publicity and marketing business and record label based in Perth, Western Australia, founded by Veronica Zurzolo to provide meaningful, strategic support for artists and creative projects.
We work alongside artists and their teams to shape campaigns that feel considered, authentic, and aligned with their long-term vision. Our services include press release and electronic press kit (EPK) writing, personalised media and radio pitching, playlist pitching, Meta advertising, and campaign, release, and project planning. Every campaign is tailored, collaborative, and grounded in a genuine understanding of the artist’s story and audience.
True to the meaning of our name, Auxiliary exists to provide additional support, strengthening the work already underway and helping artists move forward with clarity and confidence. With Veronica’s 5+ years of experience as a publicist, and a background in journalism (Pilerats, X-Press), managing indie label BGP, being a self-managed artist (Dolce Blue), and a B.A. Mgmt + Grad Dip in Education to boot, we provide a strategic, artist-centric approach to artist teams, offering guidance, momentum, and advocacy when it matters most.
We believe thoughtful publicity is not just about visibility, but about connection: connecting artists with listeners, and with opportunities for sustainable growth. Our approach is artist-first and relationship-driven, with a focus on long-term development rather than short-term hype. We support independent projects in building their audience, strengthening their presence across media and streaming platforms, and creating lasting impact across local, national, and international markets.
